In the competitive world of retail pharmacy, it's becoming more important for pharmacy owners to understand the people who shop in their stores and to build enduring relationships with the most profitable customers. Our Assyst Point of Sale Customer Loyalty Program rewards and encourages customer loyalty while providing valuable demographic data about customers to help pharmacy owners increase sales and build long-term relationships with their best customers.
Key to the program is the customer loyalty card that is scanned at the till after each purchase. Depending on the design of the program, every time customers visit the store, immediate savings or reward points are gained. Choose from the following program designs:
- Discount program - customers receive immediate savings on all or some purchases
- Reward program - customers collect points to be used toward purchasing items in the store
- Reward plus program - customers have the choice of becoming members in one or more clubs where they can use their reward points
Our Customer Loyalty Program can track and maintain a wide range of data on each customer, including:
- total or average number of visits, items purchased and sales
- total and average profits
- how much customers have saved with their loyalty cards in the past year
- sales history for 24 months, including the number of visits, items purchased, total sales and total profit
And the program is flexible enough to meet a variety of needs:
- Base the customers' savings on quantities or dollar amounts
- Include or exclude departments, manufacturers or particular items from the loyalty program
- Include staff members in the program, customizing the savings or points for full-time or part-time employees
Assyst Point of Sale Customer Loyalty Program provides information to develop sales strategies for individuals or groups of customers backed by business intelligence. You can categorize customers into different classes based on sales, profits or items purchased. The program can identify customers who only purchase prescriptions, presenting opportunities for you to generate incremental revenue through additional in-store purchases.